There are no secrets to success. It is the result of preparation, hard work, and learning from failure.

The Founder

Soma Nagaraju

A seasoned retailing businessman whose vision has always been on providing the best products and services to his customers.  Had a humble beginning, a decade ago, as a small retailer selling Mobile services to a small geography. But his appetite to “SERVE MORE” led to the birth of “CELLBAY”. With the ideology – “Your story lit the flame, but mine will ignite the minds”, he was able to kindle the passion among like-minded collaborators to join hand with him in making CELLBAY, the Most Trusted Brand in Multi brand Mobile & Electronics Retail Industry. With a Realistic and Practical Approach, he is a true role model for many in the industry. He always believes in the strength of his team and has played the role of a big brother for his team during their turbulent  times. Sharp focus and eye for detail are hallmarks of his business acumen. His decision taking abilities considering the market environments makes him stand apart from the crowd.

Director

Venkat Nallacheru

A very passionate, Self Grown businessman, strong believer in WALK TOGETHER TO WALK FAR, Mr Venkat Nallacheru is the Founder of Annapoorna Group. Getting in to minute detailing of every aspect of business life cycle is an internal part of DNA. Coincidentally, “ Retailing as a Business demands more  Detailing, and possessing  that quality naturally is an asset. With his Unique quality blended with vast experience over period of 3 decades is going to add enormous VALUE . He is a true inspiration for the young generations.

Director & HR Marketing

Sanjana Nallacheru

A seasoned retailing businessman whose vision has always been on providing the best products and services to his customers.  Had a humble beginning, a decade ago, as a small retailer selling Mobile services to a small geography. But his appetite to “SERVE MORE” led to the birth of “CELLBAY”. With the ideology – “Your story lit the flame, but mine will ignite the minds”, he was able to kindle the passion among like-minded collaborators to join hand with him in making CELLBAY, the Most Trusted Brand in Multi brand Mobile & Electronics Retail Industry. With a Realistic and Practical Approach, he is a true role model for many in the industry. He always believes in the strength of his team and has played the role of a big brother for his team during their turbulent  times. Sharp focus and eye for detail are hallmarks of his business acumen. His decision taking abilities considering the market environments makes him stand apart from the crowd.

Director Strategy & Planning

Suhaas Nallacheru

A very passionate, Self Grown businessman, strong believer in WALK TOGETHER TO WALK FAR, Mr Venkat Nallacheru is the Founder of Annapoorna Group. Getting in to minute detailing of every aspect of business life cycle is an internal part of DNA. Coincidentally, “ Retailing as a Business demands more  Detailing, and possessing  that quality naturally is an asset. With his Unique quality blended with vast experience over period of 3 decades is going to add enormous VALUE . He is a true inspiration for the young generations.

DESIGN DIRECTION THEY REQUIRE

Our working progress

Time and again it is proved that “Belief in self and Trust on the team can create big things in life” and so is Cellbay. An ordinary Mobile Handset Service Technician’s extraordinary vision to provide Best in class Mobile Handset Products & Services to it’s customers made him to bring in like minded people to a common platform to build “ The Most Trusted Brand in Multi Brand Mobile Retail Chain Industry”.

Multiple variations

In Pursuance of this Vision, joined hands with like-minded Group, Annapoorna Group to travel faster.

Experienced team

Currently we have 220 employees, goal is to provide direct employment to 700 people, and indirect employment to 1500 people.